Social Media: The conversation is happening
In our web 2.0 world, the communication landscape has changed. Businesses and organization must now engage with their audience, where they are and when they’re ready.
By utilizing the social media and email tools available to all of us, organizations are creating real relationships, resulting in real trust.
SEO: There will be searches
Simply put, your search ranking reflects the relevancy, popularity, and reputation of your site as calculated by more than 200 variables in Google’s algorithm.
When you consider the vast majority of economic activity both ONLINE and OFFLINE begins with an internet search, the importance of optimization becomes clear.
Customers are mobile. Is your business?
Smartphones are ingrained in everyday life more than ever. Many retailers have embraced the shift in consumers “gadget of choice” and have dramatically improved their mobile commerce experience making it responsive, accessible and more user-friendly. It’s a shift driven by the consumer’s increasing reliance on mobile phones to improve…
Getting Started With Social Media
Unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They don’t know what questions to ask and figuring it out can be both difficult and time consuming. Even experienced social media marketers struggle to iron out exactly what “The…
Have to Have: Digital Strategy
It’s not a great leap to say that a business without a digital marketing strategy will face an uphill battle. But, let’s be more specific. The failure of some businesses and the success of others relates directly to a company’s activity in the web-based world. Your company’s ability to embrace…
Email Marketing Subject Lines
There are a number of online retailers today that sell great products that people really want. Your business may be one of the many that have built a loyal following of repeat customers and made your products more affordable by leveraging the web. Now you’re also using email marketing as…